For better or worse, social media has become a huge part of our daily routines. The medical world has been hesitant to engage through social media, in part, because of patient confidentiality. Now, patients want to see the medical field more present in social media.
There are many factors to consider before introducing your practice to social media:
- Potential benefits
- Potential risks
- How to maintain privacy and security
- Establishing necessary boundaries
- Developing social media policies
- How to control the quality and presence of your practice
The Emerald Coast Medical Association is a professional membership of practicing and retired physicians who are willing to share their experiences on navigating the challenges of social media while running a practice.